According to the official website of Google that Google AdSense is a free and simple way for all website publishers, large and small, to earn money by displaying targeted Google ads on their website. AdSense also allows you to provide Google search to your site users, while earning money by displaying Google ads on the search results pages.Google AdSesnse commonly abbreviated GA. For more details, let us see below.Understanding Google AdSense and How It WorksWhat is AdSense?
AdSense is an advertising partnership program through the Internet held by Google. Through AdSense advertising program, the owner of the website or blog that has been registered and approved for membership may install ad units that form and material has been determined by Google in their web pages. The owner of a website or blog will get profit sharing revenue from Google for each ad clicked by visitors to the site, which is known as a system of pay per click (PPC) or pay-per-click.In addition to providing ads with pay-per-click system, also provides a Google AdSense for search AdSense (AdSense for Search) and ad referrals (Referral). AdSense for search, web site owners can install the Google search box on their web pages. The site owner will get revenue from Google for every search conducted visitors through the search box, which continues to click on ads that are included in the search results. On referral ads, the site owner will receive an income after clicking on the ad continues with specific actions by visitors who have agreed between Google and advertisers.The term in AdSense
PublisherPublisher or advertisement publisher is a person or web site owners who are already registered or approved by the manager of the advertising application to put AdSense ads on their sites. Publishers who publish ads google called google adsense publisher. Previous google adsense publisher must first sign up for Google Adsense and can only serve Google ads on their website after the application is approved. Each google adsense publisher is only allowed to have a Google Adsense account, but they are allowed to put Google ads on their sites that meet all the requirements of google adsense program.
Ad UnitsWhat is meant by Ad Units are AdSense ads themselves. Ad Units consist of several types and several sizes. The most common type of text ads. By the time a visitor clicks on an ad unit, then (if legal) advertisers will earn revenue in accordance with the CPC her.
Link UnitsLink Units similar to Ad Units, except that the format is similar to the format of the regular menu we encountered on websites. What distinguishes the Ad Link Units Units is when a visitor clicks on these ads, it will be directed on search results pages in Google's search engine. The new publisher will earn when visitors click on one ad unit on the page. In practice, Link Units proved to generate more revenue than usual Ad Units.
AdSense for ContentAdSense for Content is installed AdSense ads on a page. The ads that appear are ads related to the content of the page. Or call using contextual concept. Ad Units and Link Units are included in AdSense for Content.
Alternate AdsIn the AdSense for Content, advertising does not always appear. The reason, among others, could be because it's advertising inventory related to the content of the site is up or Google can not predict what the actual content of the site. If this happens, by default, shown is the public service ads or commonly known as PSA (Public Service Ads). Because type of donations, so if clicked, this ad does not produce anything for the publisher. To overcome this, Google allows us to install the Alternate Ads or advertising alternatives. If Ad Units are made has been set by using Alternate Ads, so if Ad Units can not be performed, which emerges is an alternative advertising prearranged.
ChannelsChannels are sort of label that can be given to the Ad Units, Link Units, AdSense for Search, and Referrals. One ad unit can have more than one label, and vice versa, one label can be used for more than one ad unit. Google AdSense on page report, the report will be grouped by Channels, so that will greatly facilitate the use of Channels publishers to analyze their AdSense performance. Generally, the publisher will give the same name Channels on ad units that exist in one site. If you want more detail, legitimate to give a different name Channels on each ad unit at each site. Remember, the maximum number of Channels allowed currently are 200 channels.
Page ImpressionsPage Impressions is the number that shows how many times the page containing the Ad Units opened by visitors. Its value is not affected by the quantity of Ad Units in the relevant page.
ClicksClicks is the number of clicks on Ad Units owned publisher. In the report page AdSense, publishers can see the total clicks that he got, as well as by Ad Units or channel.
CTR (Clickthrough Rate)CTR is the ratio in percent between the number of clicks received a Ad Units with a number of display ad Units. For example, an Ad Units are displayed 40 times and clicked 10 times has a value of CTR 25% (10:40).
CPC (Cost Per Click)CPC is the amount of money that will be earned by the publisher when a particular Ad Units clicked. CPC values of each Ad Units vary and are determined by many factors, including the performance and quality of the site's publisher. But in general, the maximum value possible is 20% of the value of dynamic bid offered by the advertiser.
eCPM (Effective CPM)eCPM or CPM (Cost Per Million) is the result of dividing the number of publisher revenue by the number of page impressions (per 1,000), which she got from the ads. For example, a publisher who produces $ 200 from 50,000 impressions CPM will have a value of $ 4 ($ 200 divided by 50).
AdSense program policiesAlthough the AdSense program provides great benefits, Google set strict rules to protect the interests of all parties involved, including advertisers are often harmed by the site owners act improperly AdSense program members. Some restrictions that must be adhered owner of the website or blog AdSense program participants are: Clicking on the ads displayed their own sites, either manually or with the aid of special software Deliberately encourages site visitors to click on ads that appear, for example with words "click the ads" or "visit this page" Changing the shape and size of the ad unit predetermined Google Creating a link directly to the search results pages, AdSense for search Fill automatically AdSense search box with the word certain key Manipulating targeted ads with keywords hidden or IFRAME AdSense ad unit code should be placed directly in the HTML code of a web site without changes. The site owner is not allowed to alter the AdSense code for any reason, for example, with the aim of showing the results click on pop up windows or divert advertising targets.
AdSense Revenue OptimizationPotential advantages the AdSense program makes a lot of website owners develop various methods to increase the number of clicks on the ads they publish. Most methods of proven illegal and against the official policy of the AdSense program. Another method is allowed, even encouraged its use by Google. Some methods that are considered valid are: Modifying the color of your ad units using the color palette provided AdSense Placing an ad unit on a particular position on a web page that is considered to have a level of high legibility Eliminating the margins of ad units and equate the background color with the background color of the web page so that the ad unit looks blending in with the content of the page
Banned Google AdSenseBanned google adsense is a ban on displaying Google ads on publisher web site, where the sanction is imposed by Google AdSense for publishers who violate the policy program. Banned google there are several kinds, the first ad is disabled so that ads can not appear on any of the specific page in violation of program policies. Then the site is disabled so that the website can not display ads on all pages. And the last is adsense account is disabled, this is the punishment for gross violations so that publishers can no longer display ads on all websites owned and no longer allowed to register in google adsense permanently.
Thus posting boss Tutorial hit "Understanding Google AdSense and How It Works" are excerpted directly from the official website of the GA and Wikipedia (Click Reference further below). Hope it is useful. Greetings and salutations successful blogger.
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